The Missing Movie Series – Branding A Movie

Detective Lazarus battles life love and work as he solves various crime puzzles, in this exclusive gripping and dramatic four-part series by African Movie Channel Original Productions.

A dusky burnt colour scheme and rough gritty feel represents the heat of the streets of Lagos and the hostile situations the detective finds himself in, to add to his moody mysterious character.

Strong on-air promotion included a trailer for the series, and episodic promos for the run. This was reflected also in episodic material for social media with mysterious foreboding Instagram story posts.

Extra assets were created to further entice the public ahead of its launch, including rolling out advertising on buses around the city of Lagos - as part of AMC Series' marketing plan.