African Movie Channel is a two channel network showcasing the latest and greatest in Nollywood, the second largest film industry in the world. AMC broadcasts cinema from Nollywood's home of Nigeria as well as acclaimed titles from the rest of the continent, while sister channel AMC Series showcases a wide range of comedy, drama and entertainment programming.
The rebrand included redrawing and refreshing their logo, and a revamp of the look and feel to the channels on-screen, without deviating away from the core of their business and further uniting the channels.
Hundreds of assets were created, including easy to use templates for the editorial team to easily manipulate. A full treatment of all visual touch points both on and off air was also undertaken to ensure a consistent feel across the entire brand.