Distinctly African. Distinctly Original.
The original production arm of leading Nollywood entertainment channel African Movie Channel, required an identity that comfortably sat within the existing brand.
A vibrant gold on black was chosen to help it stand out within the Movie Channel Red and Series Channel Purple, and to evoke a premium sentiment to the channel.
The logo, taken from the existing AMC design, features an outline of a star cut out of the M, further highlighting its star quality from programming and cast.
The identity reaches outside of TV and broadcast, onto digital marketing and into a catalogue showcasing the vivid library under the brand.