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HomePortfolioBrand IdentityAfrican Movie Channel Original...

African Movie Channel Original Productions

Distinctly African. Distinctly Original.

The original production arm of leading Nollywood entertainment channel African Movie Channel, required an identity that comfortably sat within the existing brand. 

A vibrant gold on black was chosen to help it stand out within the Movie Channel Red and Series Channel Purple, and to evoke a premium sentiment to the channel.

The logo, taken from the existing AMC design, features an outline of a star cut out of the M, further highlighting its star quality from programming and cast.

The identity reaches outside of TV and broadcast, onto digital marketing and into a catalogue showcasing the vivid library under the brand.

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