Steeped in history. Made in Love.
Bringing the famous taste of freshly baked sweet soft bread from Nigeria, London Agege Bakers are one of the first of its kind in the UK. With a well known brand across the capital, they needed a visual refresh to further attract a younger cosmopolitan clientele within the diaspora, as well as a platform to introduce new products.
The pitched design was to emphasise its commitment to top ingredients, tied into a recognisable icon: the 'Fresh A'. Within the logo, it acts as a 'stamp', and was designed to stand out effectively on social media.
Rich photography was centred within the brand to showcase their delicious products, and the design rolls out on to all touch points: from stationery, to packaging. Carry bags also allowed a witty and friendly tone of voice to further communicate the brand ideals.