African Movie Channel
African Movie Channel
with
African Movie Channel
role
Creative Lead
Fernand’s Live Show Show – taking a creative look behind the scenes of live TV!
A YouTube series produced and presented by live TV fanatic Fernand, offering unprecedented behind-the-scenes access to the world’s biggest live TV productions.
Content that would appeal both to industry professionals and curious general audiences with an extensive social strategy across YouTube, Instagram and Tiktok.
The series has secured unparalleled access to the Eurovision Song Contest, The Oscars, Olympics Opening Ceremonies, Super Bowl Halftime Shows and more, featuring interviews from executive producers, art directors, and production teams from major broadcasts.
A full package for the show was created, from scriptwriting, research and presenting, to shooting and editing, graphics and branding, producing for social media and a rolling podcast series.
Additional challenge: This was a self-initiated project with no budget, no commission, and no guarantee of access –
I had to build credibility, secure interviews, and produce everything myself while working full-time.
The approach
Inspired by the technical wizardry of television, a show package incorporating test colours, glitches, rolling ‘tracking’ and even an appearance of BBC Test Card F was utilised.
The black square, the cornerstone of the minimalist logo and catchy title sequence, takes its cue from the little black box that is your television screen.
Animated infographics breakdown key information of the show in question, with Vox-style animations using live action and various imagery to tell the story of the event in an engaging way.
Innovative lower thirds featuring “FLiSS Facts” showcase extra tidbits of trivia and information useful to the viewer.
infographics examples
Creating content from content
As well as extensive long form edits, the production is optimised for social media with edited and bespoke clips diving deep into a topic or subject of a previous video.
Interviews with guests that feature in the long-form edit are also span off into full length podcast episodes, allowing additional valuable insight.
the deep-dive episode
the not-so-deep dive episode
Launching a new Original brand
As part of their commitment to telling unique stories from the continent, African Movie Channel Original Productions was launched in 2018.
The original production arm of the channel required an identity that comfortably sat within the existing brand. A vibrant gold on black was chosen to help it stand out within the Movie Channel Red and Series Channel Purple, and to evoke a premium sentiment to their offerings of high quality storytelling.
The logo, taken from the existing AMC design, features an outline of a star cut out of the M, further highlighting its star quality from programming and cast. The identity reaches outside of TV and broadcast, onto digital marketing and into a catalogue showcasing the vivid library under the brand.
